Archive for January, 2009
30 Jan 09 AJ Khubani, the Mastermind Behind As Seen On TV
Do you find yourself mesmerized by infomercials? If not you, someone’s watching, as products such as Pedi Paws and Ped Egg are jumping off the shelves. AJ Khubani, our last guest in the Harnessing the Internet series, shares how he has grown his brand by blending print, television, retail and now the internet. You’ll definitely gain insight into how this medthod has worked for the As Seen On TV brand. read more...
23 Jan. 09 Steven Gray of Money Mailer & Pat Caporuscio of ABC Radio & TV Prod.
We are continuing our Harnessing the Internet Series, featuring two companies to help you with your marketing needs. Steven Gray, the COO of Money Mailer. You know the coupons mailer that comes in the big red, white and blue envelope. Money Mailer can help your business with your next direct mail campaign. I know, we’re supposed to talking about the internet; well Money Mailer offers far more than the traditional mail campaign. They have options for online coupons and even mobile couponing. Listen as they talk about their recent partnership and you can determine if the ROI works for you. read more...
16 Jan. 2009 Shipwire’s Nate Gilmore
STF is continuing our harnessing the internet Series, with Shipwire. Does your business need shipping and storage solutions? Are you looking to expand your market? If you are a manufacture who needs to think globally; or if you run a retail business and stress over shipping and storage, you don’t want to miss today’s interview with Shipwire’s Nate Gilmore, the VP of Marketing and Business Development. Shipwire enables garage startups, Web entrepreneurs, seasonal businesses and importers to have multiple warehouses and automated order fulfillment at their fingertips. Support our guests and contact Shipwire today. If you can’t use them, I’m sure you know someone who can.
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Put Your Website to Work
With a myriad of experts sharing marketing tips to get your business noticed; we’re focusing on often overlooked opportunities to increase revenue to grow your small business. Many businesses can’t{+}increase expenditures at this time; therefore we advocate adding a sales channel. Increase revenue through your website. If your website is stagnant, basically a brochure, it is time you made a change. It’s time to enhance your product/service’s sales through online sales; otherwise you are leaving unclaimed revenue on the table. In today’s 24 hour marketplace and global economy you must put your website to work for you. Your business will begin to stand out by selling a product or service online that is closely aligned to your product/service. Ninety percent or better of all products/services are available via the internet. By becoming an affiliate you can sell products or services that tie to your business 24 hours a day. To date, I have yet to discover a business that cannot benefit. Even a Divorce Attorney can sell self-help books on divorce. Individual sales may not amount to much, however; if someone is torn between attorneys and you offer suggestions ranging in price from $15.00 through $99.00, you’re more likely to earn their business. This likelihood increases if someone is searching after hours and you provide a need it now solution. Keep in mind that you will receive a percentage of the book sales price; yet you’ve done nothing besides list your recommendations; your partner/merchant does the rest. Obviously most people aren’t looking to purchasing a book on divorce for more than $30; anything over this price is where true creativity comes into play. Our tips and creative solutions harness technology, which allow you to provide solutions without the added costs. These ideas are twofold; increasing revenue and your businesses exposure. read more...
9 January 2009 Bryan Ward, Founder of Friendly Computers
Joining STF in studio is Bryan Ward of Friendly Computers. Bryan speaks frankly about their success, how they utilize the internet, and giving back to the community. Friendly Computers has enjoyed sustainable growth since 1992. Are they worried about the future, listen in to learn their goals for 2009. Need computer service, give Friendly Computers a call at 888-PCFRIEND (723-7436). They say, “No problem too big, no problem too small,” give them a call. read more...
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