Today’s Marketing Guest

Posted by Sheryl Parks
December 2, 2009

Research Based Marketing.   What I call the business side of marketing.  A must consider for any business owner or entrepreneur serious about analyzing the competition, your industry or economic trends.  Discussed in our first half-hour with Liz Lema of Thinkfirst! Strategy, a research based marketing and media firm based in Tampa, Florida.

In the second half of our show we speak with Steve McKee, the author of When Growth Stalls.  McKee, also a proponent of research marketing, applied research to help his firm learn how to resume financial growth and avoid future stalls. McKee Wallwork Cleveland, a Albuquerque, New Mexico based marketing and communications firm is a previous Inc 500 awardee.

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On the Show

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